Building a Financial Plan: Setting and Achieving Goals thumbnail

Building a Financial Plan: Setting and Achieving Goals

Published Jun 06, 24
17 min read

Financial literacy is a set of skills and knowledge that are necessary to make good decisions when it comes to one's money. Learning the rules to a complicated game is similar. Like athletes who need to master their sport's fundamentals, individuals also benefit from knowing essential financial concepts in order to manage their wealth and create a secure future.

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In today's complex financial landscape, individuals are increasingly responsible for their own financial well-being. Financial decisions have a long-lasting impact, from managing student loans to planning your retirement. According to a study conducted by the FINRA investor education foundation, there is a link between financial literacy and positive behaviors like saving for emergencies and planning your retirement.

However, financial literacy by itself does not guarantee financial prosperity. Critics say that focusing solely upon individual financial education neglects systemic concerns that contribute towards financial inequality. Researchers have suggested that financial education is not effective in changing behaviors. They cite behavioral biases, the complexity of financial products and other factors as major challenges.

A second perspective is that behavioral economics insights should be added to financial literacy education. This approach acknowledges that people do not always make rational decisions about money, even if they are well-informed. Strategies based on behavioral economics, such as automatic enrollment in savings plans, have shown promise in improving financial outcomes.

Key takeaway: While financial literacy is an important tool for navigating personal finances, it's just one piece of the larger economic puzzle. Financial outcomes are affected by many factors. These include systemic variables, individual circumstances, as well as behavioral tendencies.

The Fundamentals of Finance

Basic Financial Concepts

The fundamentals of finance form the backbone of financial literacy. These include understanding:

  1. Income: The money received from work, investments or other sources.

  2. Expenses: Money spent on goods and services.

  3. Assets: Items that you own with value.

  4. Liabilities: Financial obligations, debts.

  5. Net Worth: Your net worth is the difference between your assets minus liabilities.

  6. Cash Flow is the total amount of cash that enters and leaves a business. This has a major impact on liquidity.

  7. Compound interest: Interest calculated by adding the principal amount and the accumulated interest from previous periods.

Let's dig deeper into these concepts.

The Income

Income can be derived from many different sources

  • Earned income: Salaries, wages, bonuses

  • Investment income: Dividends, interest, capital gains

  • Passive income: Rental income, royalties, online businesses

Budgeting and tax preparation are impacted by the understanding of different income sources. For example, earned income is typically taxed at a higher rate than long-term capital gains in many tax systems.

Assets and Liabilities Liabilities

Assets are items that you own and have value, or produce income. Examples include:

  • Real estate

  • Stocks and bonds

  • Savings accounts

  • Businesses

The opposite of assets are liabilities. These include:

  • Mortgages

  • Car loans

  • Credit Card Debt

  • Student Loans

In assessing financial well-being, the relationship between assets and liability is crucial. Some financial theories suggest focusing on acquiring assets that generate income or appreciate in value, while minimizing liabilities. It's important to remember that not all debt is bad. For example, a mortgage can be considered as an investment into an asset (real property) that could appreciate over time.

Compound Interest

Compound Interest is the concept that you can earn interest on your own interest and exponentially grow over time. The concept can work both in favor and against an individual - it helps investments grow but can also increase debts rapidly if they are not properly managed.

Consider, for example, an investment of $1000 with a return of 7% per year:

  • In 10 years it would have grown to $1,967

  • After 20 Years, the value would be $3.870

  • It would increase to $7,612 after 30 years.

This shows the possible long-term impact compound interest can have. Remember that these are just hypothetical examples. Actual investment returns will vary greatly and can include periods where losses may occur.

Understanding the basics can help you create a more accurate picture of your financial situation. It's similar to knowing the score at a sporting event, which helps with strategizing next moves.

Financial Planning & Goal Setting

Financial planning is about setting financial objectives and creating strategies that will help you achieve them. It is similar to an athletes' training regimen that outlines the steps to reach peak performances.

A financial plan includes the following elements:

  1. Setting SMART Financial Goals (Specific, Measureable, Achievable and Relevant)

  2. Budgeting in detail

  3. Develop strategies for saving and investing

  4. Review and adjust the plan regularly

Setting SMART Financial Goals

In finance and other fields, SMART acronym is used to guide goal-setting.

  • Specific: Goals that are well-defined and clear make it easier to reach them. Saving money is vague whereas "Save $10,000" would be specific.

  • You should track your progress. In this example, you can calculate how much you have saved to reach your $10,000 savings goal.

  • Achievable Goals: They should be realistic, given your circumstances.

  • Relevance: Your goals should be aligned with your values and broader life objectives.

  • Time-bound: Setting a deadline can help maintain focus and motivation. Save $10,000 in 2 years, for example.

Budgeting in a Comprehensive Way

A budget helps you track your income and expenses. This overview will give you an idea of the process.

  1. Track all income sources

  2. List all expenses by categorizing them either as fixed (e.g. Rent) or variables (e.g. Entertainment)

  3. Compare income with expenses

  4. Analyze and adjust the results

One of the most popular budgeting guidelines is the 50/30/20 Rule, which recommends allocating:

  • Housing, food and utilities are 50% of the income.

  • 30% for wants (entertainment, dining out)

  • Savings and debt repayment: 20%

It is important to understand that the individual circumstances of each person will vary. These rules, say critics, may not be realistic to many people. This is especially true for those with lower incomes or higher costs of living.

Savings Concepts

Investing and saving are important components of most financial plans. Here are some related concepts:

  1. Emergency Fund (Emergency Savings): A fund to be used for unplanned expenses, such as unexpected medical bills or income disruptions.

  2. Retirement Savings - Long-term saving for the post-work years, which often involves specific account types and tax implications.

  3. Short-term Savings: For goals within the next 1-5 years, often kept in readily accessible accounts.

  4. Long-term Investments : Investing for goals that will take more than five year to achieve, usually involving a diverse investment portfolio.

It's worth noting that opinions vary on how much to save for emergencies or retirement, and what constitutes an appropriate investment strategy. These decisions depend on individual circumstances, risk tolerance, and financial goals.

It is possible to think of financial planning in terms of a road map. It involves understanding the starting point (current financial situation), the destination (financial goals), and potential routes to get there (financial strategies).

Risk Management Diversification

Understanding Financial Risques

Financial risk management is the process of identifying and mitigating potential threats to a person's financial well-being. The concept is similar to the way athletes train in order to avoid injury and achieve peak performance.

Financial risk management includes:

  1. Identification of potential risks

  2. Assessing risk tolerance

  3. Implementing risk mitigation strategies

  4. Diversifying investments

Identifying Risks

Financial risks come from many different sources.

  • Market risk is the possibility of losing your money because of factors that impact the overall performance on the financial markets.

  • Credit risk: The risk of loss resulting from a borrower's failure to repay a loan or meet contractual obligations.

  • Inflation: the risk that money's purchasing power will decline over time as a result of inflation.

  • Liquidity risk: The risk of not being able to quickly sell an investment at a fair price.

  • Personal risk: Individual risks that are specific to a person, like job loss or health issues.

Assessing Risk Tolerance

Risk tolerance is the ability of a person to tolerate fluctuations in their investment values. This is influenced by:

  • Age: Younger adults typically have more time for recovery from potential losses.

  • Financial goals. Short-term financial goals require a conservative approach.

  • Income stability: A stable salary may encourage more investment risk.

  • Personal comfort. Some people are risk-averse by nature.

Risk Mitigation Strategies

Common risk-mitigation strategies include

  1. Insurance: Protects against significant financial losses. Includes health insurance as well as life insurance, property and disability coverage.

  2. Emergency Fund: A financial cushion that can be used to cover unplanned expenses or income losses.

  3. Debt Management: By managing debt, you can reduce your financial vulnerability.

  4. Continuous learning: Staying up-to-date on financial issues can help make more informed decisions.

Diversification: A Key Risk Management Strategy

Diversification as a risk-management strategy is sometimes described by the phrase "not putting everything in one basket." The impact of poor performance on a single investment can be minimized by spreading investments over different asset classes and industries.

Consider diversification like a soccer team's defensive strategy. A team doesn't rely on just one defender to protect the goal; they use multiple players in different positions to create a strong defense. Diversified investment portfolios use different investments to help protect against losses.

Diversification Types

  1. Asset Class Diversification is the practice of spreading investments among stocks, bonds and real estate as well as other asset classes.

  2. Sector Diversification (Investing): Diversifying your investments across the different sectors of an economy.

  3. Geographic Diversification: Investing across different countries or regions.

  4. Time Diversification is investing regularly over a period of time as opposed to all at once.

Although diversification is an accepted financial principle, it doesn't protect you from loss. All investments are subject to some degree of risk. It is possible that multiple asset classes can decline at the same time, as was seen in major economic crises.

Some critics claim that diversification, particularly for individual investors is difficult due to an increasingly interconnected world economy. They claim that when the markets are stressed, correlations can increase between different assets, reducing diversification benefits.

Diversification is a fundamental concept in portfolio theory. It is also a component of risk management and widely considered to be an important factor in investing.

Investment Strategies and Asset Allocution

Investment strategies are plans designed to guide decisions about allocating assets in various financial instruments. These strategies can be likened to an athlete’s training regimen which is carefully planned to maximize performance.

The following are the key aspects of an investment strategy:

  1. Asset allocation: Dividing investment among different asset classes

  2. Diversifying your portfolio by investing in different asset categories

  3. Regular monitoring of the portfolio and rebalancing over time

Asset Allocation

Asset allocation is the act of allocating your investment amongst different asset types. The three main asset classes include:

  1. Stocks, or equity: They represent ownership in a corporation. Generally considered to offer higher potential returns but with higher risk.

  2. Bonds: They are loans from governments to companies. The general consensus is that bonds offer lower returns with a lower level of risk.

  3. Cash and Cash Equivalents includes savings accounts and money market funds as well as short-term government securities. They offer low returns, but high security.

The following factors can affect the decision to allocate assets:

  • Risk tolerance

  • Investment timeline

  • Financial goals

The asset allocation process isn't a one-size-fits all. There are some general rules (such as subtracting 100 or 110 from your age to determine what percentage of your portfolio could be stocks) but these are only generalizations that may not work for everyone.

Portfolio Diversification

Within each asset type, diversification is possible.

  • Stocks: You can invest in different sectors and geographical regions, as well as companies of various sizes (small, mid, large).

  • Bonds: You can vary the issuers, credit quality and maturity.

  • Alternative investments: Investors may consider real estate, commodities or other alternatives to diversify their portfolio.

Investment Vehicles

These asset classes can be invested in a variety of ways:

  1. Individual Stocks and Bonds: Offer direct ownership but require more research and management.

  2. Mutual Funds: Professionally-managed portfolios of bonds, stocks or other securities.

  3. Exchange-Traded Funds. Similar to mutual fund but traded as stocks.

  4. Index Funds - Mutual funds and ETFs which track specific market indices.

  5. Real Estate Investment Trusts (REITs): Allow investment in real estate without directly owning property.

Active vs. Passive Investing

In the world of investment, there is an ongoing debate between active and passive investing.

  • Active Investing: Consists of picking individual stocks to invest in or timing the stock market. It usually requires more knowledge and time.

  • Passive investing: This involves buying and holding a portfolio of diversified stocks, usually through index funds. This is based on the belief that it's hard to consistently outperform a market.

This debate is ongoing, with proponents on both sides. The debate is ongoing, with both sides having their supporters.

Regular Monitoring & Rebalancing

Over time, certain investments may perform better. This can cause a portfolio's allocation to drift away from the target. Rebalancing is the process of periodically adjusting a portfolio to maintain its desired asset allocation.

Rebalancing is the process of adjusting the portfolio to its target allocation. If, for example, the goal allocation was 60% stocks and 40% bond, but the portfolio had shifted from 60% to 70% after a successful year in the stock markets, then rebalancing will involve buying some bonds and selling others to get back to the target.

It's important to note that there are different schools of thought on how often to rebalance, ranging from doing so on a fixed schedule (e.g., annually) to only rebalancing when allocations drift beyond a certain threshold.

Consider asset allocation as a balanced diet. Just as athletes need a mix of proteins, carbohydrates, and fats for optimal performance, an investment portfolio typically includes a mix of different assets to work towards financial goals while managing risk.

Keep in mind that all investments carry risk, which includes the possibility of losing principal. Past performance is not a guarantee of future results.

Plan for Retirement and Long-Term Planning

Financial planning for the long-term involves strategies to ensure financial security through life. This includes retirement planning and estate planning, comparable to an athlete's long-term career strategy, aiming to remain financially stable even after their sports career ends.

The following components are essential to long-term planning:

  1. Retirement planning: estimating future expenditures, setting savings goals, understanding retirement account options

  2. Estate planning is the preparation of assets for transfer after death. This includes wills, trusts and tax considerations.

  3. Healthcare planning: Considering future healthcare needs and potential long-term care expenses

Retirement Planning

Retirement planning involves understanding how to save money for retirement. Here are a few key points:

  1. Estimating Retirement Needs. According to some financial theories, retirees may need between 70 and 80% of their income prior to retirement in order maintain their current standard of living. The generalization is not accurate and needs vary widely.

  2. Retirement Accounts

    • 401(k), also known as employer-sponsored retirement plans. Often include employer matching contributions.

    • Individual Retirement Accounts: These can be Traditional (possibly tax-deductible contributions and taxed withdrawals), or Roth (after tax contributions, potential tax-free withdrawals).

    • SEP IRAs & Solo 401 (k)s: Options for retirement accounts for independent contractors.

  3. Social Security, a program run by the government to provide retirement benefits. It's crucial to understand the way it works, and the variables that can affect benefits.

  4. The 4% Rule: A guideline suggesting that retirees could withdraw 4% of their portfolio in the first year of retirement, then adjust that amount for inflation each year, with a high probability of not outliving their money. [...previous text remains the same ...]

  5. The 4% Rule is a guideline which suggests that retirees should withdraw 4% from their portfolio during the first year after retirement. They can then adjust this amount each year for inflation, and there's a good chance they won't run out of money. This rule is controversial, as some financial experts argue that it could be too conservative or aggressive, depending on the market conditions and personal circumstances.

Important to remember that retirement is a topic with many variables. A number of factors, including inflation, healthcare costs, the market, and longevity, can have a major impact on retirement.

Estate Planning

Estate planning is a process that prepares for the transfer of property after death. Some of the main components include:

  1. Will: A legal document which specifies how the assets of an individual will be distributed upon their death.

  2. Trusts are legal entities that hold assets. There are many types of trusts with different purposes.

  3. Power of Attorney: Appoints a person to make financial decisions in an individual's behalf if that individual is unable.

  4. Healthcare Directive: Specifies an individual's wishes for medical care if they're incapacitated.

Estate planning is complex and involves tax laws, family dynamics, as well as personal wishes. The laws regarding estates are different in every country.

Healthcare Planning

Planning for future healthcare is an important part of financial planning, as healthcare costs continue to increase in many countries.

  1. Health Savings Accounts - In some countries these accounts offer tax incentives for healthcare expenses. The eligibility and rules may vary.

  2. Long-term Care Insurance: Policies designed to cover the costs of extended care in a nursing home or at home. The price and availability of such policies can be very different.

  3. Medicare: In the United States, this government health insurance program primarily serves people age 65 and older. Understanding the program's limitations and coverage is an essential part of retirement planning.

It's worth noting that healthcare systems and costs vary significantly around the world, so healthcare planning needs can differ greatly depending on an individual's location and circumstances.

The conclusion of the article is:

Financial literacy encompasses many concepts, ranging from simple budgeting strategies to complex investment plans. We've covered key areas of financial education in this article.

  1. Understanding fundamental financial concepts

  2. Developing skills in financial planning and goal setting

  3. Diversification is a good way to manage financial risk.

  4. Understanding asset allocation and various investment strategies

  5. Estate planning and retirement planning are important for planning long-term financial requirements.

While these concepts provide a foundation for financial literacy, it's important to recognize that the financial world is constantly evolving. Changes in financial regulations, new financial products and the global economy all have an impact on personal financial management.

In addition, financial literacy does not guarantee financial success. As we have discussed, behavioral tendencies, individual circumstances and systemic influences all play a significant role in financial outcomes. Critics of financial literacy education point out that it often fails to address systemic inequalities and may place too much responsibility on individuals for their financial outcomes.

Another viewpoint emphasizes the importance to combine financial education with insights gained from behavioral economics. This approach recognizes the fact people do not always take rational financial decision, even with all of the knowledge they need. It is possible that strategies that incorporate human behavior, decision-making and other factors may improve financial outcomes.

In terms of personal finance, it is important to understand that there are rarely universal solutions. What works for one person may not be appropriate for another due to differences in income, goals, risk tolerance, and life circumstances.

Given the complexity and ever-changing nature of personal finance, ongoing learning is key. This may include:

  • Keep informed about the latest economic trends and news

  • Regularly reviewing and updating financial plans

  • Finding reliable sources of financial information

  • Consider professional advice for complex financial circumstances

While financial literacy is important, it is just one aspect of managing personal finances. The ability to think critically, adaptability and the willingness to learn and change strategies is a valuable skill in navigating financial landscapes.

The goal of financial literacy, however, is not to simply accumulate wealth but to apply financial knowledge and skills in order to achieve personal goals and financial well-being. It could mean different things for different people, from financial security to funding important goals in life to giving back to your community.

By developing a strong foundation in financial literacy, individuals can be better equipped to navigate the complex financial decisions they face throughout their lives. It is always important to be aware of your individual circumstances and to get professional advice if needed, particularly for major financial decision.


The information provided in this article is for general informational and educational purposes only. It is not intended as financial advice, nor should it be construed or relied upon as such. The author and publishers of this content are not licensed financial advisors and do not provide personalized financial advice or recommendations. The concepts discussed may not be suitable for everyone, and the information provided does not take into account individual circumstances, financial situations, or needs. Before making any financial decisions, readers should conduct their own research and consult with a qualified financial advisor. The author and publishers shall not be liable for any errors, inaccuracies, omissions, or any actions taken in reliance on this information.